Since 2002, the PGEF has attracted over half a million graduates and experienced professionals, taking up thousands of course participation from partaking educational institutes. To tailor our event with better convenience and closer relations with our target audience, the PGEF2018 will now embark on a roadshow, targeting major states and cities in Malaysia!
As the largest and longest-running post-graduate education fair across the region, we are the most prominent event for reaching out to a dedicated target audience in the country. The PGEF is the unparalleled channel to tap into the country’s working adults and post-graduate students!
HOW ARE WE REACHING OUT?
Strategic advertisements will be placed in major newspapers relevant to each state. Our efforts channel a steady and wide awareness to 6.2 million readers nationwide!
We tap into the widest broadcast medium reaching the highest assortment of target audience across the country; radio broadcasts. This medium reaches an estimated 4.2million listeners nationwide.
We optimise the influence and effectiveness of digital mediums, through web-banners, newsletters and EDMs. Additionally, supporting partners often add to the database and coverage.
Billboards and buntings will be strategically invested upon to generate local awareness and excitement for our event.